1995 – 2002
VP Sales & Partner - AQUA-WALL Denmark A/S
AQUA-WALL Denmark was established in 1993 with the purpose of reducing indoor climate problems in offices by installing an acrylic wall with running water. Due to a patented technique, the indoor air quality is improved in a natural and environmentally safe way when the water trickles down the vertical wall. At the same time, the system is an aesthetic work of water art, which may function as a room divider or as an oasis in any indoor environment. The product is a Danish invention holding a world wide patent.
Establish AQUA-WALL Denmark A/S, develop Business Plans, budgets, organization, national and international go-to-market strategy and execution
In charge of national sales – managing 12 employees
In charge of the international positioning and concept promotion. Including market analysis, distributor
analysis as well as conducting international contract negotiations
Build market introduction events, developing training modules/material and conducting structured training sessions for both sales and technical personnel at the individual distributor
Plan and design national and international conferences and workshops
Product and market development, marketing and business strategy, execution and development for
National and International markets
General human resource (recruiting, terminations, coaching, reviews, career plans etc.).
Danish Market leader 1999 and up
International sales concept
International marketing concept
International concept implementation: United States (31 states) Australia, New Zealand, South Africa, Great Britain, Germany, France, Italy, Sweden, Norway as well as Greenland and the Faroe Islands
Constant growing turnover from 0 to DKR 36mill/ $6.5million (2001)
Developed the company from 0 to 20 employees
2001 nominated by the Danish Stock Exchange as Gazelle, being the second fastest growing company in Denmark over a four year period.
Due Diligence; As of October 2001, the company was acquired by ISS A/S